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The episode focuses on Carter’s journey overcoming obstacles with the goal of topping women’s soccer.
September 30, 2025
By: Lianna Albrizio
ELF Beauty is introducing the next chapter of its purpose-driven film series, Show Yourself, featuring Jess Carter, professional soccer player for Gotham FC and the England national team.
The episode focuses on Carter’s journey to the top of women’s soccer, overcoming obstacles while inspiring the next generation of athletes to see no limits to what they can achieve.
At the heart of Show Yourself is ELF’s commitment to democratize access to beauty, to sports and to dreams. The documentary short underscores the importance of visibility and access in women’s sports, where barriers still prevent young girls from imaging themselves on the field, in the stadium or on screen.
In celebration of the episode, ELF Beauty made a donation to South Bronx United, a globally recognized youth development organization that uses soccer as a tool for social change.
Watch the episode here:
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